The Nutriso Journey From Farm To Fork

The Nutriso Journey: From Farm to Fork

In a world where good health is a treasure, Nutriso is on a mission to make it accessible to everyone, addressing the issue of hidden hunger prevalent across India. Let’s delve into the inner workings of Nutriso, from the lush rice fields to your dining table, and introduce you to the committed team behind Nutriso who are dedicated to providing the highest quality fortified rice for a healthier, better nation.

Overview of Nutriso, its mission and why we started

Nutriso’s Managing Director and Founder, Mr. Bipin Agrawal, has been in the rice industry for over three decades. He’s seen the ebb and flow of this vital industry, but he’s also seen a growing problem – malnutrition. This issue plagues India, affecting people from all walks of life, be it the lower income group, the middle class, or even the affluent. During the challenging times of the Covid-19 pandemic, this problem became even more evident.

Mr. Agrawal, being a visionary, couldn’t stand on the sidelines any longer. He felt a deep responsibility to do something about it, which is why he embarked on a journey to find a solution and with the support of his son, Aashutosh Agrawal, who serves as the CEO of CLRK Industries, and the entire CLRK team.

Together, they began a quest to address malnutrition in India.

Their mission led them to a project initiated by the Government of India which made it mandatory to provide fortified rice to children through mid-day meals and emphasized procuring fortified rice for the Public Distribution System (PDS), a lifeline for millions. As they delved deeper into the concept of fortified rice, it became clear that this could be the answer to the malnutrition problem.

Thus, the decision was made. Aashutosh Agrawal, our CEO, realized that it was time to turn this vision into action. He, along with Mr. Girdhari Agrawal, our COO, decided to start a brand that would manufacture fortified rice. With the invaluable contributions of Ms. Aakriti Mittal, our CFO, and Ms. Khushi Agrawal, our CMO, Nutriso was born, going on to become the trusted name for fortified rice manufactured by CLRK Industry.

Behind-the-Scenes: From Sourcing to Fortification

The journey of Nutriso begins at the very source – the rice farms. We meticulously source the highest quality rice grains, paying homage to India’s title as the “Rice Bowl of India.”. The goal is to ensure that every grain is not just a source of sustenance but also a source of good health.

According to the WHO, fortification of staple foods like rice is a cost-effective and impactful strategy to address nutritional deficiencies, particularly in vulnerable populations. WHO guidelines recommend the fortification of rice with essential nutrients, including iron, folic acid, and other vitamins and minerals, to combat malnutrition.

Our rice sourcing process is thorough. We work closely with local farmers who cultivate the finest rice varieties. These farmers, often the unsung heroes of our food supply chain, play a crucial role in ensuring the quality of rice we use. According to WHO and the Food and Agriculture Organization (FAO), collaboration with local farmers for sourcing staple foods is a recommended strategy to enhance the quality of ingredients and support local economies.

Once the rice is sourced, it undergoes a thorough cleaning and quality check process. This step ensures that the rice is free from impurities and contaminants. It’s essential for us to start with the purest ingredients to create the healthiest fortified rice.

The next step is fortification,guided by global standards and approved by esteemed organizations like the Food Safety and Standards Authority of India (FSSAI). Our multivitamin rice is enriched with essential nutrients, including vital vitamins and minerals. This fortification process is carefully monitored to ensure that the right balance of nutrients is added. We aim to make each grain a powerhouse of nutrition, providing you with the daily dose of vitamins and minerals you need for a healthy life.

Finally, the fortified rice is meticulously packaged to preserve its freshness and nutritional value. We take great care to ensure that every pack of Nutriso that reaches you is of the highest quality and as nutritious as it can be.

Our procedure meets all the hygiene standards set by authorised bodies, and our production process is absolutely one of the best. Utmost care is taken to make sure our customers never have to settle for anything less than the best.

Meet the Team: Introducing the Faces Behind Nutriso

At Nutriso, we are not just a brand; we are a team of dedicated individuals who are passionate about making a difference. Let us introduce you to the faces behind Nutriso:

  • Mr. Bipin Agrawal (Managing Director and Founder): The visionary who started it all, Mr. Bipin Agrawal’s dream and determination are the driving forces behind Nutriso.
  • Aashutosh Agrawal (CEO): The man who saw the potential for innovation in the rice industry and took the initiative to turn the dream into reality.
  • Mr. Girdhari Agrawal (COO): A key player in the journey, Mr. Girdhari Agrawal’s dedication has been instrumental in bringing Nutriso to life.
  • Ms. Aakriti Mittal (CFO): The financial backbone of Nutriso, Ms. Aakriti Mittal ensures that our mission remains financially sustainable.
  • Ms. Khushi Agrawal (CMO): The creative force behind Nutriso, Ms. Khushi Agrawal is responsible for promoting our nutritious fortified rice.

Each member of the Nutriso team plays a vital role in making our mission a reality. Together, we work tirelessly to bring you the best quality fortified rice for your well-being.

Nutriso’s journey is a story of passion, dedication, and a commitment to improving the health of our nation. From the farms where our rice is sourced to the fortification process and the team that makes it all happen, Nutriso is dedicated to bringing you the healthiest, most nutritious fortified rice. We believe that fortified rice is not just a product but a solution to the malnutrition problem in India.

We proudly support global initiatives like the Global Alliance for Improved Nutrition (GAIN) in our collective mission to combat malnutrition and hidden hunger across the nation. Together, we’re nourishing India’s future.

Your health matters, and Nutriso is here to make a difference, one grain at a time. Join us in this journey towards a healthier, happier India. Explore our Nutriso products at our website and be a part of the change.